![]() Furthermore, according to a study by Sistrix, the top three results receive more than half of all clicks (opens in a new tab), with the first result earning the bulk of them (28.5%).īy understanding how these features work, determining which are most important, and learning how to benefit from them, your business can increase visibility in SERP, reach more customers, and drive more intent-driven visits to your site. Because 90% of internet users click on links on the first page of the results (opens in a new tab), these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing. These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. Today, its focus is on making the user experience as seamless as possible, so users can find the right information they are looking for as quickly as possible. ![]() Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO). With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. e-commerce purchases start with an organic search (opens in a new tab) on the internet, which is why learning how to increase your brand’s visibility in search results is critical.
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